British American Tobacco Malaysia - Responsible Marketing

Our responsible marketing approach is governed primarily by Malaysia’s Control of Smoking Products for Public Health Act 2024 (Act 852), and its regulations, as well as BAT Group’s Responsible Marketing Principles. These principles emphasise responsible marketing, which is accurate and adult targeted and may be stricter than local law requires.

We enforce stringent marketing standards and work closely with our employees, partners and customers to ensure effective implementation. Compliance with product regulations and clear, accurate labelling of products further support transparent and trustworthy product communication. We have established robust approval processes to uphold these standards and ensure that all communications are transparent.

Marketing freedoms with respect to our smokeless products are critical for our ability to deliver on Tobacco Harm Reduction. Through communication and raising awareness around reduced-risk*† smokeless products, we can support the acceleration in reducing smoking rates and in turn, smoking-related diseases.
Read more about our voluntary Responsible Marketing Principles .